30 dollar premia

by Gilbert Keith

… for made in the USA vs. not made in the USA jeans. I mean, I assume the extra pockets are of a trivial value.

This is notwithstanding a $30 premium over the $22-ish price for cheap Levi’s at target. I suppose I wouldn’t have minded paying $80 for a pair of jeans made in the USA, but hell, why would I pay a $30 premium for imported jeans?

I do like the "Crouch without the ouch" idea though – I used to see the signposts en route to work every day, and I think I’m going to get a pair. But still, the 4x cost makes me swallow a big lump.

Gautam Kandlikar

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