Why Money Makes You Unhappy | Wired Science | Wired.com

by Gilbert Keith


But the statistical disconnect between money and happiness raises a fascinating question: Why doesn’t money make us happy? One intriguing answer comes from a new study by psychologists at the University of Liege, published in Psychological Science. The scientists explore the “experience-stretching hypothesis,” an idea first proposed by Daniel Gilbert. He explains “experience-stretching” with the following anecdote:

I’ve played the guitar for years, and I get very little pleasure from executing an endless repetition of three-chord blues. But when I first learned to play as a teenager, I would sit upstairs in my bedroom happily strumming those three chords until my parents banged on the ceiling…Doesn’t it seem reasonable to invoke the experience-stretching hypothesis and say that an experience that once brought me pleasure no longer does? A man who is given a drink of water after being lost in the Mojave Desert may at that moment rate his happiness as eight. A year later, the same drink might induce him to feel no better than a two.


The study itself is straightforward. The psychologists gathered 351 adult employees of the University of Liège, from custodial staff to senior administrators, for an online survey. (I should note that it remains unclear whether happiness and other aspects of well-being can be meaningfully measured with a multiple choice test. So caveats apply.) The scientists primed the subjects by showing them a stack of Euro bills before asking them a bunch of questions which attempted to capture their “savoring ability.” Here’s how the savoring test worked:

Participants are asked to imagine finishing an important task (contentment), spending a romantic weekend away (joy), or discovering an amazing waterfall while hiking (awe). Each scenario is followed by eight possible reactions, including the four savoring strategies referred to in the introduction (i.e., displaying positive emotions, staying present, anticipating or reminiscing about the event, and telling other people about the experience). Participants are required to select the response or responses that best characterize what their typical behavior in each situation would be, and receive 1 point for each savoring strategy selected.

Interestingly, the scientists found that people in the wealth condition – they’d been primed with all those Euros – had significantly lower savoring scores. This suggests that simply looking at money makes us less interested in relishing the minor pleasures of life. Furthermore, subjects who made more money in real life – the scientists asked all subjects for their monthly income – scored significantly lower on the savoring test. A subsequent experiment duplicated this effect among Canadian students, who spent less time savoring a chocolate bar after being shown a picture of Canadian dollars.

via Why Money Makes You Unhappy | Wired Science | Wired.com.